Marketing, Properly Explained

Build A Solid Marketing Foundation So People Notice Your Business, Trust It, And Choose It

If your business isn’t getting noticed, marketing feels confusing, or you’re unsure where to focus your effort, the problem is simple: the foundations aren’t in place. This strategic playbook gives you a clear starting point, helping you understand how marketing really works, how customers decide, and how to build steady awareness, trust, and demand without needing to be an expert.

📘 Marketing, Properly Explained (44 pages):

• Understand what marketing actually is — beyond ads and social posts

• Use proven models like the marketing funnel, the 4 Ps, and the Promotional Mix

• See the difference between marketing and sales, and how they work together

• Build awareness, trust, and interest before asking for the sale

• Segment your market, choose the right audience, and position your business properly

• Define your brand, values, message, and personality

• Decide which marketing channels to focus on first

• Understand the difference between strategy and tactics

• Write a simple, focused marketing plan you can actually follow

• Track results and improve over time

• Use built-in ChatGPT prompts to apply the learning directly to your own business

What This Helps You Do:

✅ A clear understanding of how marketing works
✅ Better decisions about where to spend time and money
✅ Stronger brand awareness and trust
✅ More consistent enquiries and interest
✅ A solid foundation you can build on as your business grows

Why This Training Works:

Created by a UK marketing professional with nearly 30 years of real-world experience. This strategic playbook strips marketing back to its fundamentals, focusing on human behaviour, proven frameworks, and practical application rather than trends or hype.

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